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About us

MeasureUp.org.uk is not funded by any fashion companies. The money needed to set up and run it has been put in by the individuals who've done the research, design and programming - and we don't have any links or affiliations to any clothing brands.

We did think about having some ads, but we thought this might cause suspicion about whether the advertisers had influenced the content. We also had a think about subscriptions, but we want the information to be available to everyone and we thought subscriptions might put a few people off. We're not looking to make any money out of this website, we just hope that it is helpful when it comes to deciding which clothes to buy.

We started this site after spending a few months travelling in China and South East Asia. Before this, labels like 'Made in China' on so many of our consumer goods didn't mean a great deal to us. But seeing the massive-scale industrialisation taking place and talking to locals about their working conditions gave us a much clearer and often shocking picture of the origins of many of the products we buy.

We wanted to be able to shop more ethically, but when we tried to look into it we simply couldn't find the information we needed to compare different companies - at least not without doing months of research or reading lengthy reports. So we decided to start this website. It's taken quite a while to put together and we've tried hard to make it as accurate and useful as possible.

Making a perfect, objective comparison between different companies is never going to be entirely achievable. But we hope MeasureUp.org.uk gives you a better understanding of some of the ethical policies of different fashion brands and that it helps you choose where to buy your clothes. Our aim is that it should be really quick and easy to use - that when you're out shopping you can select a few brands on your smartphone and, in just a few seconds, have an idea of how they measure up.

We hope MeasureUp will also encourage fashion companies to improve by providing a clear assessment of how they're doing against other, similar companies. This aim has shaped the way we've designed the website and selected our ten indicators. We want our assessments to be as fair as possible. Equally we don't want to penalise companies that are choosing to make more information publicly available.

To find out more, click here to read the FAQs on our ten indicators.

If you still have questions or thoughts, we'd love to hear your feedback. If things on the site don't make sense, please tell us. Likewise if you think we've got things wrong. We're constantly working on new companies to add to the site - and perhaps in the longer term we'll also add new indicators. So if there's a brand or issue you'd like to see covered, let us know. We can't make any promises, but we'll do what we can.

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Ethical Fashion 500 member